The Blue Ridge Parkway was Born Here.

It started over 80 years ago on the sixth floor with three architects and a dream of creating a road with a park-like feel.  Over a span of 30 years, the Parkway office blossomed into a full-fledged design team and ranger force, creating and overseeing all aspects of what would become the most visited site in the US National Park Service.  

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Today, a legacy of design is the driving force behind the building's transition into 89 loft apartments and one of Roanoke's most talked about restaurants, Fortunato.  Located in the heart of the city with a Walk Score of 95, Parkway 301 has become downtown Roanoke's most treasured address.

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Located on the ground floor of Parkway 301, Fortunato is the region's only traditional Italian kitchen & Neapolitan style pizzeria.  Combining both modern and rustic architecture to create an atmosphere that encourages patrons to eat, share and be family.

Parkway Enthusiasts call it a Living Laboratory of Sustainability and Renewal.  

We Call it Inspiration.

All loft apartments feature Richlite paper-based countertops, FSC Certified Walnut Cabinets, Dual Flush Toilets, Green Guard Certified Insulation and Energy Star Appliances and Fans. 

Contact and Location

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Parkway 301

301 1st Street SW

Roanoke, VA  24011

540.685.2000

parkway301@richmondloftco.com